World Class Strategy & Consulting

You can't win if you don't have a compelling message that moves voters. Argo Strategies will craft and develop your message, media strategy, and overall campaign plan so you can focus on your top priority: winning. We often couple the Consulting & Strategy services and Advertising services into one “General Consulting” retainer; however some campaigns need just the Advertising and not the consulting or strategy. We can customize based on your needs.

BRANDING

• Production of eye-catching logo, campaign collateral and branding materials

• Refining of messaging and campaign platform development

• Creation of website content, questionnaire responses, press releases and statements

COUNSEL, STRATEGY & ADVICE

• Consistent check-ins, high level of responsiveness and excellent customer service

• Oversight and training of both candidates and campaign managers

• Endorsement and media strategizing

• Voter targeting and analysis

• Budget tracking, field plan guidance and general campaign trail therapy

Persuasive, Striking Advertising

To differentiate yourself from other candidates, you need advertising that stands out from the rest. You want to make sure the funds you raise will move voters. At Argo, we customize your advertising so that it will not only persuade voters, but will also make you proud to attach your name to it. Typically coupled with "Consulting and Strategy," Voter Contact and Advertising services can also be provided “a la carte” if the consulting and strategy help is not needed.

PLANNING AND DESIGN

• Detailed campaign planning with tailored advertising budgets and timelines

• Collaborative approach to concepting and designing

• Unique, customized design to fit your voice and your message

• Negotiated wholesale pricing to offer clients the best rates for mail, phones, and other advertising

TARGETING AND TRACKING

• Voter analysis to determine the current climate, trends and voting behavior

• Thorough research to drive messaging & targeting decisions

• Frequent revisiting of universes and targets to ensure maximum return

• Consistent follow up with vendors to ensure timely delivery

• Monitoring of other candidates' voter contact and adaptive strategies for response

Unmatched Treasury & Compliance

We handle your entire banking process and your federal, state and local compliance needs. We are thorough and precise when it comes down to the details. With Argo, you don’t need to worry about filing deadlines or report accuracy – we’ve got you covered. A sample of what is included in "Treasury & Compliance Consulting" services is below.

BANKING AND ACCOUNT MANAGEMENT

• Quick bank account set up and IRS registration

• Meticulous tracking of expenses, contributions, refunds, and in-kinds

• Set up of processor for online contributions

• Management of the entire banking process including photocopying, archiving, data entry and depositing funds

• Weekly bank reconciliation and intuitive software so that you can be confident of your cash on hand at any time

COMPLIANCE & AGENCY ADMINISTRATION

• Government agency communication and maintenance

• Registration of candidate campaign or committee with relevant federal, state and/or local elections agencies

• Timely and accurate reporting of expenditure and contribution reports

• Retention and security of records in accordance with the law and highest standards for safe recordkeeping

• Payroll management and handling of all taxes and licensing

• Auditing, compliance consulting and training for clients (as needed)

Award-Winning Website Branding

Voters, volunteers, donors and the media...they all search for you online. Having a professional online presence that represents you and your platform is important. We can host, design and publish your campaign website. Also, we integrate your website with database services so your volunteer and donor information is captured and stored in a centralized, secured place.

SET UP AND DESIGN

• Purchase of a domain name

• Professional templates, customized design & web Hosting for one year

• Integration of online donation links/modules

• Online fundraising and compliance database creation and integration

• Five hours of design time – additional help available

ONLINE RESOURCE MANAGEMENT

• Candidate access and training for independent updates

• Regular backups to storage server

• Database management to scour for duplicates and errors

• Unlimited users and controlled user settings

Hands-On Fundraising Consulting

Fundraising in today’s political climate requires a healthy mix of creativity and aggressiveness. More and more campaigns are competing for the attention of the same big name donors. You need a fundraising plan that is multi-pronged and achievable. Argo has helped Democrats and progressive causes raise millions of dollars in the last few years. We are organized, creative and diligent. We help you with call time, event planning, e-solicitations and prospecting new donors so you have the funds you need to complete your campaign plan.

PLANNING & PROSPECTING

• Fundraising plan creation, including setting goals and methods for tracking progress

• Research, list and call sheet development

• Donor relationship management and leverage, mining for new donors

• Follow-up tracking, management of pledge letters and other correspondence

PREPARATION & EXECUTION

• Staffed call time sessions with guided candidate feedback

• Organizing, planning, and implementing fundraising events

• Assistance with helping hosts develop goals, invitations, mailing lists

• Writing and distribution of e-solicitations

• Budget and finance plan tracking

Experienced Campaign Management

Some budgets do not allow for a full time campaign manager who handles the day-to-day operations and administration of the campaign. Other campaigns need help immediately even if budgets allow the hiring of full time staff down the road. At Argo, we take the stress of personnel off your plate with short term or backfill campaign management services. Our experienced Campaign Director will set up and maintain your campaign for as much or as little as the need (and budget) allows. A sample of what is included in "Campaign Management" services is below.

ADMINISTRATION

• Set up of campaign infrastructure including voterfile, databases, enewsletter systems, etc

• Tracking of questionnaires, endorsement interviews, editorial board meetings

• Assistance in managing calendars and correspondence on behalf of the campaign

• Crafting and distribution of newsletters, social media posts, thank you notes

VOLUNTEER RECRUITMENT & OVERSIGHT

• Monitoring volunteer sign-ups and following up directly with interested folks

• Planning and execution of phone banks, doorbell parties, textbanks, etc.

• Training and administration of volunteer software programs